Our pricing for this product is "MAP Pricing," which means the "minimum advertised price" permitted by the manufacturer.
The YELLOW OVAL instrument cable is our best seller. It has won Editor's pick in Bass Player and Keyboard magazine. It is the cable John Mayer, Richard Bona, Paul Carrack, Jeremy Meek, Chris Rodriguez & Brad Rice of Keith Urban's Band, Peter Holstrom, Rick Rosasa (Neil Young's band), Jack Casady (Hot Tuna), Jaime David Vazquez and many other great players love. The conductors are low loss 18 gauge oxygen free copper woven in our patented oval design. It is a balanced design (not coaxial like others). To get maximum performance you wouldn't put bicycle tires on a Ferrari - the same is true for your guitar and amp.